Rape by intoxication is a growing crime, particularly among 18-25 year olds. In an unprecedented collaboration, the San Diego County District Attorney, San Diego Police Department, Sheriff, colleges, universities, the military, the Center for Community Solutions / Rape Crisis Center, and the Sexual Assault Response Team have teamed together to form the PRICE Coalition (Preventing Rape by Intoxication through Community Education). PRICE grew out of the need to do something about this crime that destroys promising lives. Through education and action, we can stop lives from being derailed from rape by intoxication.